SEGA Posts Q3 2015 Profit. SEGA becomes more aggressive with its Arcade Tradeshow attendance for the first time since the 90s.

http://www.gamasutra.com/view/news/265255/Sega_Sammy_profits_up_despite_faltering_video_game_sales.php


"Looking at the business as a whole, net sales fell to 245 billion yen ($2.1 billion), a year-over-year drop of 8.5 percent. Profits, on the other hand, clocked in at 6.5 billion yen ($55.5 million), a shift in fortunes considering the company posted a loss of 2.77 billion yen ($23 million) at this point last year. "


Here's the lowdown on SEGA Holdings,Co Ltd's/SegaSammy 3rd Quarter 2015 Financial report:


http://www.segasammy.co.jp/english/pdf/release/201603_3q_tanshinhosoku_e_final.pdf

http://www.segasammy.co.jp/english/pdf/release/201603_3q_tanshin_e_final.pdf


Notice a significant bump in profit,operating profit and Net Sales of Amusement Machine Sales,Amusement Centers and Theme Parks. All relegated to the new Entertainment Contents category. While the TMS,Digital gaming,Toy and Marza Anime divisions continue to thrive, the worse performing divisions continue to be both the Consumer Game Business and Panchinko divisions.

These are signs to SEGA, that both of these markets need to be dissolved as collateral. Especially the packaged console game business(Kill it, SEGA) and the Panchinko Slot needs to be restructured as a Coin Slot and Vending machine division.

Don't be surprised to see SEGA's core Arcade/Amusement division take the lead as its most profitable division again for the first time since 1993. SEGA Amusements International and SEGA Interactive,Co,Ltd are becoming more aggressive with attendance of Arcade tradeshows. Google any new, upcoming Arcade show and you'll certainly see SEGA listed as an exhibitor.